FAST FOOD CONSUMPTION AND ITS HEALTH CONSEQUENCES AMONG ADULTS IN PRIMARY CARE SETTINGS

Abstract

Fast food consumption is an emerging public health concern within family medicine and primary care, as it contributes to poor dietary patterns and long-term health risks. This qualitative study explores perceptions, motivations, and health experiences associated with fast food consumption among adults attending family medicine clinics. In-depth interviews were conducted with 35 participants aged 18 to 45 years, selected through purposive sampling to capture diverse perspectives. Thematic analysis revealed four key themes: convenience-driven dietary choices, limited awareness of nutritional risks, self-reported symptoms such as fatigue and digestive discomfort, and a strong preference for receiving dietary guidance from primary care providers. Participants described fast food as an accessible but unhealthy option, often linked with low energy levels and poor eating routines. The findings emphasize the role of family medicine in addressing dietary behaviors by incorporating nutrition counseling and lifestyle education into routine care. Promoting dietary awareness and early intervention strategies can strengthen preventive health efforts in primary care settings.